94 Westbound Consulting

Big data: The next frontier for innovation, competition, and productivity by McKinsey Consulting.  Published in May 2011.

Why invest your time in this article?

Even if you only read the Executive Report (which should take you about 10-15 minutes), McKinsey provides a great framework for understanding how massive datasets have the potential to impact a range of industries including the public sector, retail and manufacturing.


Predictive Analytics are quietly and profoundly changing the process of making decisions.

Why invest your time in these article, books or movie recommendations?

Data-driven decision making has become far too important to ignore.  Period.