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Low Fidelity Prototypes (Lo-Fis) are a great technique for exploring new concepts and approaches.

Why invest your time in these articles?

If you were on the team inventing the iPod or the Tivo, you couldn’t just ask potential customers for their opinions on the products, since they couldn’t even imagine them.  Lo-Fis are a rapid and low-cost method for prototyping new concepts and getting rich feedback.